Too confident .. with encouragement.. but failed to impress

February 13, 2009

It was the last day of submission.. I had all the ideas in my head, but was too L to put it on paper.. or maybe I didn't think it was worth the try.. (true enough, it wasn't worth anything.. except for Free Movie Tickets) I told him the night before, he said it was a really good idea..  I was encouraged.. so I started typing away to enter the 'FLY CAMPAIGN' .. I wanted the 10 grand..  (bare with me.. the campaign proposal was really long.. I couldnt send it through the website.. so I copied it to word, printed it out and sent it by hand.. AND..  I didn't WIN or even got the chance to be the 5 finalist.. sigh..) Here it goes..

Your advertising campaign

FLY ANGELS (FLYING TO YOU)

Objectives/Goals:

1. To PROMOTE and CREATE AWARENESS to the mass public (target listeners young executives and budding teenagers) about who is the DJs of FLY FM, what is the FREQUENCY to tune in to, at their location and what are the SEGMENTS and PROGRAMS aired to the listeners and what are the REWARDS/PRIZES listeners can WIN by tuning in to FLY FM.

2. Also to promote FLY FM as a radio station that would make the listeners 'FLY LIKE AN ANGEL' when listening to FLYING MUSIC with HIGH FLYERS DJs on FLY FM and automatically become a a FLY ANGEL...

Tell us how are you going to execute it?

A. Mechanism :

FLY ANGELS : Cute, Beautiful and Handsome Guys and Girls (like me) and/or/together with DJs of FLY FM (if can get local artiste to join.. it will be cool!) wearing custom  made styrofoam wings shaped and colored exactly like the FLY FM LOGO, installed with mini stereo or speaker on each wing connected to a portable battery operated mini radio (the cheap one also can.. so long can air FLY FM  frequency) wearing the wing will be like putting on your school bag, the wing is approximately the size of a school bag horizontally and it will be very light in weight.

FLY ANGELS will ALSO be wearing a WHITE ANGEL RING on top of their HEAD which somehow will act as an ANTENNA to get better frequency, )of course..) or just a normal angel ring.. to represent an angel.

FLY ANGELS will also be dressed in white pants or skirts with a white T-Shirt saying 'I can Fly.. I'm A FLY ANGEL' with FLY FM's Logo on the sleeves and at the front of the t-shirt/baby tee and at the upper back of the t-shirt, the website www.flyfm.com.my and below it a list of frequency nationwide.

B. What will the FLY ANGELS do :

FLY ANGELS will distribute Leaflets/FLYERS on a SHAPE OF FLY FMs LOGO with content of information about FLY FMs FREQUENCY nationwide, SEGMENTS, PROGRAMS and DJs (PAGI SHOW Phat Phabes, Ben & Nadia : Alarm call, Fix It, Wake up your brain and End Bit and show Stopper, MUST HAVE MUSIC Hunny & Steve and the programs, RUSH HOUR Jules & Prem, NIGHTFLIGHT Hafiz & Basil, CAMPURCHART Hunny, etc.. Basically a paper version of your website..)

C. Why Compact info Leaflets/FLYERS?

No doubt FLY FM has the billboards ads, bus ads etc. But the new listeners need to be informed of how exciting the Radio Station is through these medium of information as mentioned above.

D. Where & hen will the FLY ANGELs be?

They will be stationed at Petrol Stations and/or the International Airport and/or KL Sentral and/or LRT/Monorail/KTMB Train stations or shopping malls nationwide.. on weekends for a month.. total weekends 4, it can be prolonged to cover the  whole nation.. also at Uni/Colleges nationwide (this location on a weekday)

Resources Needed :

1. A pair of jaw dropping FLY ANGEL's at EACH LOCATION paid RM 100.00- 200.00 per 8 hours shifts (2 shifts a day) - THIS CAN BE DISCUSSED FURTHER

2. Custom made FLY ANGEL WINGS of a shape of FLY FM's LOGO installed with mini stereo/speaker and connected to a mini radio (cost approximately RM50-RM 80 per pair)

3. Custom made t-shirts & baby-ts with "I CAN FLY, I'M A FLY ANGEL etc.. (cost approximately RM20)

4. Full color info leaflets or FLYERS shaped of FLY FM LOGO (cost approximately RM 0.25 per piece by 10,000 copies) 

5. Media invitations to the opening ceremony of the 'FLY FM, Fly Angels Flying to you' Campaign.

6. ME, Adura as the first FLY ANGEL!! hehe

7. Good throat conditions as FLY ANGELS will be shouting "I LOVE FLY FM" at the top oftheir LUNGS!!

Fuhhh... such a long proposal.. although after some cuts here and there.. After all those yapping up there.. what I have now, is just pictures of Jules & Prem working and me & the producer (keep on forgetting her name) on the day I sent the proposal by hand..